Tag Archive | apparel
Why Would I Wear This?!: “I Came to the Baseball Game to Seduce Boys” Edition
Today I learned that all of the items below exist and I need to share with you. You’ll note that the items are almost exclusively part of the Victoria’s Secret PINK line being sold by Major League Baseball. The theme here is not that the buyer/wearer came to watch baseball, but instead that they are [...]
Why Would I Wear This?: Super Bowl Ring Edition
As you know, the Ravens won the Super Bowl on Sunday, which means immediate mass production of purple “Super Bowl XLVII Champions” gear. One such item on NFLShop.com caught our eye: Sports aside, I hate the stereotype of the girl desperate to be married. There are lots of reasons to be married (tax status, health insurance, [...]
Why Would I Wear This?!: Victoria’s Secret Makes Me Want to Hulk Smash Edition
Victoria’s Secret, source of so many body (and bra fit) issues for so many people, sent a piece of email marketing around this afternoon that made me want to punch things, and not in the good boxing kind of way. Titled “Your gym has never seen a push up quite like this…” the email went [...]
NFL Apparel Focused on Women (Finally!)
In more positive fashion news this week, the New York Times On the Runway blog featured the new National Football League (NFL) women’s line of apparel. We’ve written a lot about women’s sporting apparel, especially regarding apparel supporting specific teams. Men’s apparel fits funny, the women’s apparel usually is pink or has stupid hearts all [...]
Why Would I Wear This?: Gold Digger Edition
This morning I learned via Yahoo! about Nike’s Olympics-themed t-shirt, available in women’s sizes only: Take it away, Yahoo!: Was there not another more positive, inspiring phrase Nike could have printed on these women’s tees? “Reach for the Gold,” “Go for the Gold,” or “Good as Gold,” would have gotten the point across in Nike’s [...]
World Badminton Federation Drops Plan to Force Female Athletes to Wear Skirts
Last year, the World Badminton Federation instituted a policy that all of its female competitors would have to wear skirts while competing. Although they claimed that this wasn’t about promoting sex appeal, the Deputy President of the all-male federation, Paisan Rangsikitpho, stated that “[w]e just want them to look feminine and have a nice presentation [...]
Sexy Doesn’t Cut It: Choosing Women’s Athletic Apparel
The issue of female sports apparel has been one that we’ve discussed before in our recurring “Why Would I Wear This?” series, but mostly in the context of apparel that supports specific teams. What we haven’t addressed as much is actual clothing that women wear while playing sports, which can be just as gendered. Caitlin [...]
Why Would I Wear This?: Old Navy Edition
Yesterday, I received an email from Old Navy touting their new line of sports apparel. They’ve been doing this for a while now – licensing sports trademarks for t-shirts and the like – so I wasn’t surprised to see a section of MLB and college team gear labeled the “Superfan Nation.” Leaving aside how lame [...]
Why Would I Wear This?: Pink EVERYTHING Edition
Oh goodie, the 2012 Honorary Bat Girl Contest is here! Before you read any further, just click on that link and look at it for a second. Pink bats; pink MLB logo; pink text and borders and backgrounds; and they even have the gall to use a Phillies player!!! (Kidding about that last one…well, sort of.) [...]
Why Would I Wear This?: Stiletto Edition
This will undoubtedly be a recurring post, as female sports fans are often misunderstood by marketers. Still, I was not expecting such a good first installment. On Friday, local news blog Gothamist reported that a company called Herstar is now selling this really practical item: Listen, I have plenty of pairs of heels, but unfortunately, [...]
